OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

The $100,000 / Choose Your Prize Giveaway / Weekly Prize Giveaway / Guess and Win (collectively referred to as the Sweepstakes”) is subject to all federal, state, and local laws, regulations, and ordinances. Sweepstakes begins at 12:00 AM Pacific Standard Time (“PST”) on January 1, 2014 and ends at 11:59 PM PST on December 31, 2014. Sweepstakes Period”). ELIGIBILITY: The Dream Golf Makeover (the “Sweepstakes”) is open to legal residents of the United States, except those residing in AK, AZ, FL, HI, ID, MO, NE, NV, NJ, NY, RI and WV who are 18 years of age or older [or the age of majority in their jurisdiction of residence] as of date of entry. Employees and directors of Diamond Resorts International Marketing, Inc., 10600 West Charleston Blvd., Las Vegas, NV 89135 (“Sponsor”) or any of its parent companies, subsidiaries, affiliates, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agencies, and members of their immediate families (spouses, parents, children, siblings and their spouses, regardless of where they live) and those living in the same household are not eligible to enter or win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Sponsor reserves the right to verify the eligibility of winner. Void outside the 50 United States, U.S. Territories, U.S. military/government installations located outside of the U.S. and the District of Columbia and where prohibited or restricted by law. TO ENTER: For a chance to win a Prize, during the respective sweepstakes period, visitors can enter the Sweepstakes by completing all of the fields on the entry form and depositing the completed entry form in the box provided at the point of promotion. All entries must be received prior to the Sweepstakes end date. No mechanical or other reproduction of entry form permitted. Sponsor is not responsible for incorrect or inaccurate transcription of entry information, or for any human or other error, technical malfunctions, omission, deletion, or any other error or malfunction, or late, lost, illegible or damaged entries. Entries are void if defective, altered, forged, illegible or obtained outside authorized channels. Entries become the property of the Sponsor and will not be returned. LIMIT ONE (1) ENTRY PER PERSON. In the event more than the above stated entries are received from any one person, the first entry processed will be considered the only valid entry received. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. PRIZES: $100,000 GIVEAWAY: In order to be eligible to participate in the $100,000 Giveaway, you will be required to meet the Sponsor eligibility criteria listed below as well as attend an approximate 90 minutes timeshare sales presentation at a sales location determined by sponsor. Once you complete the entry form, you will be contacted by a representative of Sponsor at either the telephone number(s) or e-mail address you listed on the entry form to determine your eligibility and schedule your sales presentation. Additional restrictions may apply. In order to be eligible to attend the sales presentation and participate in the $100,000 Giveaway, you must be a legal U.S. resident, 25 years or older with a combined annual household income of not less than $40,000. If you are married or cohabitating, couples must attend the sales presentation together. Should you meet the eligibility requirements and attend and complete the sales presentation, you will be given the opportunity to receive a scratch card to win the $100,000 GIVEAWAY. Only one (1) scratch off card will be given to each couple/household. Winners of the $100,000 Giveaway will receive $100,000 Cash which can be used toward the purchase of a car should winner choose to do so. The $100,000 Giveaway sweepstakes period ends when a winning scratch card is revealed or Sponsor elects to cancel the $100,000 Giveaway. The odds of winning the $100,000 Contest are 1:100,000. CHOOSE YOUR PRIZE GIVEAWAY: Entrants who submit all information requested on the entry form will also automatically be entered into our Choose Your Prize Giveaway (the “CYP Giveaway”), where you can win one (1) of several prizes valued up to $5,000. The CYP Giveaway begins on January 1, 2014 and ends on December 31, 2014 at 11:59 p.m. PST (the “CYP sweepstakes period”). Odds of winning depend on the total number of eligible entries received during the CYP sweepstakes period. Limit of one (1) entry per household. Drawing: One (1) winner will be selected within thirty (30) days of the CYP sweepstakes period end date by an electronic random drawing conducted by Sponsor from among all eligible entries received. Prize: Winner will receive $5,000 Cash. WEEKLY PRIZE GIVEAWAY: Entrants who complete an entry form will also automatically be entered into our Weekly Prize Giveaway (the “WP Giveaway”) where you can win one of several prizes valued at not less than $199. The WP Giveaway begins on Monday of each week at 12:01 a.m. PST and ends on Sunday of each week at 6:00 p.m. PST (the “WP sweepstakes period”). Odds of winning depend on the total number of eligible entries received during the WP sweepstakes period. Limit of one (1) entry per household every three (3) WP sweepstakes periods. Drawing: One (1) winner (the “WP Winner”) will be selected within three (3) days of the WP sweepstakes period end date by a random drawing conducted by Sponsor from among all eligible entries received. Prize: One (1) prize will be awarded consisting of one (1) of several prizes valued at not less than $199. Any prizes that may be displayed are an example only and the total value of any awarded gifts shall not exceed $199. GUESS AND WIN: The Guess and Win giveaway begins January 1, 2014 and ends December 31, 2014 or when Sponsor elects to end contest. Prize: Participants who correctly guess the number of die in the “Guess and Win” display will win a promotional two (2) night accommodation in Las Vegas, NV valued at $399, which will be awarded in the form of a promotional certificate. HOW TO CLAIM PRIZES: Sponsor will notify the winner of the CYP Giveaway via certified mail, return receipt requested, and the WP Giveaway and Guess and Win winner’s gift will be sent to the address provided on the winner’s entry form within 30 days of the respective end date. If prize/prize notification letter is returned as undeliverable, returned untimely, or if a winner is disqualified or otherwise determined to be ineligible or declines to accept prize, prize will be forfeited and no further alternate winner drawing will be held. Winning the prize is contingent upon fulfilling all requirements set forth herein. By entering, each participant agrees to abide by and be bound by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all matters relating to this Sweepstakes PRIZE RESTRICTIONS: Any and all applicable federal, state, and local taxes and expenses related to acceptance and use of prizes not specifically stated herein are the sole responsibility of the individual prize winner. Sponsor will not replace any lost or stolen prizes. No more than the advertised number of prizes will be awarded. Sponsor is required by law to report the prize winner to the IRS. An IRS form 1099 will be issued to the winner. GENERAL CONDITIONS: Potential winner will be required to sign and return an Affidavit of Eligibility/Release of Liability and, except where prohibited, a Publicity Release within 20 days of notification. If a winner is 18 or older, as is required for entry in the CYP Giveaway and WP Giveaway, but not of the age of majority in state of residence, prize will either be awarded in the name of parent or legal guardian, or parent or legal guardian must ratify and sign any and all documents required of winner. Non-compliance with this time period or return of prize notification as undeliverable may result in disqualification. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY TAMPER WITH THE ENTRY PROCESS, OR OTHERWISE UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO COOPERATE IN THE PROSECUTION OF ANY SUCH INDIVIDUAL(S) AND TO PURSUE ALL REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW. Failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If for any reason this Sweepstakes is not capable of being executed as planned (in whole or in part), tampering, unauthorized intervention, fraud, action of entrants, technical failures or any other causes which in the opinion of Sponsor, corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, Administrator and/or Sponsor reserves the right at its sole discretion to disqualify any suspect entry or entrant and to cancel, terminate, modify or suspend the Sweepstakes. In the event of any cancellation, termination or suspension, determination of the prize winner for affected drawing will be made, from among all eligible, nonsuspect entries received for such affected drawing as of the date of the termination, cancellation or suspension, as Sponsor determines in its sole discretion. Entries not complying with all rules are subject to disqualification. This Sweepstakes is governed by the laws of the United States. Sponsor reserves the right to suspend, modify, or cancel this Sweepstakes at any time without notice or obligation. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be attempting to tamper with or undermine the entry process of the Sweepstakes. RELEASE AND LIMITATIONS OF LIABILITY: BY PARTICIPATING IN THIS SWEEPSTAKES, ENTRANTS AGREE THAT SPONSOR AND ITS AFFILIATES, PARENTS, SUBSIDIARIES, REPRESENTATIVES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE, OR USE OF THE PRIZE, ENTRY, OR PARTICIPATION IN THIS SWEEPSTAKES OR IN ANY SWEEPSTAKES RELATED ACTIVITY, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY, OR MERCHANDISE DELIVERY. SPONSOR AND ITS AFFILIATES, PARENTS, SUBSIDIARIES, REPRESENTATIVES, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO TRAVEL CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, WEATHER, OR TERRORISM. EXCEPT WHERE PROHIBITED BY LAW, WINNER GRANTS TO SPONSOR (WHICH GRANT WILL BE CONFIRMED IN WRITING ON REQUEST OF SPONSOR), ITS PARENTS, SUBSIDIARIES, AFFILIATES, RETAILERS, DISTRIBUTORS, ADVERTISING AND PROMOTION AGENCIES, SUPPLIERS, AND THOSE ACTING PURSUANT TO ITS AUTHORITY, THE RIGHT AND PERMISSION TO PRINT, PUBLISH, BROADCAST, AND USE, WORLDWIDE IN ANY MEDIA NOW KNOWN OR HEREAFTER DEVELOPED, INCLUDING BUT NOT LIMITED TO THE WORLD WIDE WEB, AT ANY TIME OR TIMES, EACH WINNER’S NAME, PORTRAIT, PICTURE, VOICE, LIKENESS, AND BIOGRAPHICAL INFORMATION FOR ADVERTISING, TRADE, AND PROMOTIONAL PURPOSES (INCLUDING THE ANNOUNCEMENT OF HIS OR HER NAME ON TELEVISION OR RADIO BROADCAST) WITHOUT ADDITIONAL CONSIDERATION, COMPENSATION, PERMISSION, OR NOTIFICATION. ENTRANTS AGREE THAT SPONSOR SHALL OWN THE ENTRIES, WHICH WILL NOT BE ACKNOWLEDGED OR RETURNED, AND THAT SPONSOR AND ITS DESIGNEES SHALL HAVE THE PERPETUAL, WORLDWIDE RIGHT TO EDIT, PUBLISH, AND USE THE ENTRIES IN ANY WAY AND IN ANY MEDIA FOR TRADE, ADVERTISING, PROMOTIONAL, AND/OR OTHER PURPOSES AS SPONSOR AND/OR ITS DESIGNEES MAY DETERMINE WITHOUT FURTHER CONSIDERATION TO ENTRANTS OR ANY THIRD PARTY. DISPUTES: Except where prohibited, entrant agrees that: any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by a Nevada Court of Law; (2) any and all claims, judgment, and awards shall be limited to actual out-ofpocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Nevada, without giving effect to any choice of law or conflict of laws rules (whether of the State of Nevada or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Nevada. OFFICIAL RULES AND WINNER’S LIST: For a copy of the Official Rules and a Winner’s List [available for 90 days after winner selection], send a stamped, self-addressed envelope to: Diamond Resorts International Marketing, Inc., ATTN: $100,000 / Choose Your Prize Giveaway / Weekly Prize Giveaway / Guess and Win Winners, 10600 W. Charleston Blvd., Las Vegas, NV 89135. If you have any questions regarding this promotion, please contact our Promotions Dept. at 714-800-1364 or 3611 S. Harbor Blvd., Suite 275, Santa Ana, CA 92704. CONTACT/SPONSOR INFO: This giveaway is not promoted, sponsored and/or administrated by any manufacturer of any gift, nor by the management or owner of any point of promotion location including, without limitation, National CineMedia. PRIVACY: Information collected from entrants is subject to Sponsor’s Privacy Policy.

THIS PROMOTION IS BEING USED FOR THE PURPOSE OF SOLICITING TIMESHARE SALES.